Since 2009, the PGA average increase in distance has been about 5%, while the average distance from the center of the fairway has improved by 13%. The secret—the arrow.
Engineers at the equipment manufacturers have been hard at work in building a better mouse trap. Using AI and space-age materials, they have made significant progress in building drivers (irons and putters, too) that hit the ball straighter. They have accomplished this by distributing the weighting to improve the club’s MOI (moment of inertia). MOI is the measurement of the club’s resistance to twisting when the swing does not find the sweet spot.
In off-center contact, the ball forces the clubface to twist. Now the clubface is no longer facing your target line. Since the ball always starts its flight perpendicular to the clubface, it then travels offline. When this twisting happens, not only does the ball not travel along the target line, but it also is not compressed as much and therefore travels a shorter distance.
Bottom Line: The indian is still the biggest variable in our golf shots. There’s always room to improve our swing and consistency. Since even our good swings don’t always produce center contact, there’s good reason to consider taking advantage of the improved MOI in woods, irons and putters.
Each Thursday we’ll bring you a helpful insight.
Swing to the Target,
Ed
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